Create an impact with the strength of your product, not with the creative genius of an ad company. Stay ingrained in the minds of your audience. Stay there for a long time. Play the game! Talk to your audience face-to-face. Engage online influencers, journalists and analysts.

Hillary Lake is a Reporter and Producer at KOBI NBC 5 News in Medford, Oregon. She earned her MA and PhD degrees at the University of Oregon and was a recent guest speaker in my 21st Century Media class. After her visit, Hillary took time out of her busy schedule to answer the following questions. What about pitfalls to avoid? I study jour.

Last weekend, a bunch of bloggers and instagramers were invited for a meetup at Pick N Pay, Bundusan Pavilion. Not knowing exactly what to expect, I excitedly plan my way, my faithful Semi-pro Nikon with the attention and enthusiasm of a writer. I arrived at Bundusan Pavilion almost to the dot when the other arrived shortly after. The staff announced that there would be spaghetti, cakes, juices and a salmon cutting session too.